Canadian Singing Competition ‘The Launch’ Sees Out-the-Gate Success on iTunes
by Michele Amabile Angermiller | The Variety
Logan Staats, the first artist chosen by the program’s panel of mentors, which includes Borchetta, who first signed Taylor Swift to BMLG, Shania Twain and noted songwriter and producer Busbee, saw his single, “The Lucky Ones” (co-written by Bebe Rexha) top Canada’s all-genre iTunes sales chart. (Watch his performance of the song above.)
“The Launch” offers a behind-the-scenes look at what it takes to bring a new, original song to life. In the hours after it aired, the show was the top trending topic on Twitter.
“Launching Logan and ‘The Lucky Ones’ reinforces the premise of this show: it all starts with a great song,” said Borchetta, who also serves as executive producer. “Pairing that great song with the right artist creates a perfect storm – Logan’s haunting, powerful voice and sheer talent bring this song to life so beautifully. I’m so proud of our first ‘Launch’ artist and single.”...